Tuesday, 17 December 2013

Shop the Look Dolly Cohen Accessories Look

One thing i love about hip hop accessories has to be the grillz a lot of people in the hip hop industry and subculture are wearing them as its in trend dolly cohen has a pop up store in London which i went to and i was very lucky enough to see her finest collections of teeths caps but the price was insane but worth it if you have money i think that you can go for different types of grillz when wearing teeth jewellery its best not to stick to the typical gold and white diamonds you can try gem grillz or oxy colours which are different in a nice way the only thing about grillz is that people that are still part of the hip hop subculture wear them but only a few can afford them .My favourite grillz were the gold guns and dollar signs as a part of the hip hop culture surrounds itself with money and gang violence which tells people history about grillz and hip hop culture.

The overall shop experience at dolly cohen's pop up store launch in london was amazing champagne if your lucky but not to worry it wouldn't stain your teeth. i also like how you can get customised pieces which are a good thing to offer as it shows she doesn't stick to her own particular design she caters for different people and also grillz don't mean covering the whole of your teeth you can get grillz that cover just a little tooth or a tooth cap which was much cheaper but the staff were nice and the collection was amazing.

Shop the look Reason Sports wear

I decided to do a sportswear look as sportswear is big in the subculture hip hop and big industry in the music industry and a lot of people ask why when famous celebrity is part of a hip hop culture they get endorsements to wear trainers an example would be run dmc they wore Adidas and then the majority of the hip hop subculture wanted to be apart and got the shoes. this look is very sportswear as i decided to style the look with homies joggers hats and crew t-shirts that are XL most people that in the hip hop subculture wore XL clothing this is a look you can wear to the gym to break a sweat or just a walk in the park


As i walked into the shop i could tell the shop was nicely laid out clear for people to see different ranges of clothing the colour coordination was immaculate with the beanie hats as they were nicely presented on the shelf the shop owner had his mac out and was listening to loads of hip hop songs from mc hammer to much more but the shop could have maybe had more of a variety in clothing rather than the typical beanies and homies t-shirts


Shop the look Farah Vintage Casual Look

For this look i tried to create an ordinary look that can be styled differently many times i paired up some levis along side a vintage american varsity top which is probably more than 10 years old varsity t-shirts and jackets are also on trend within my sub culture from the past to the present its always been a favourite of mine and a lot of hip hop artist from the past and today wear varsity jackets and jerseys

The shop was quite small but had fabulous vintage pieces my heart melted away at the balmain trousers and versace jeans but the store assistant was very friendly after chatting to him for about 15mins i found out we went to the same uni it was all bubbly jubbly until he told me to stop taking photos as i wasn't allowed to anymore which was quite awkward but as usual i still got my cheeky snaps that i can show


Shop the look Bitching and junk Food Evening look

This store had the most amazing fur for this outfit i picked out two different fur coats a leather skirt and an inspired Brian litchenburg gucci top the reason why i chose the fur coats was because fur during the hip hop subculture movement meant that you had money and wealth and also made you receive more attention this was mainly a male thing as men wanted to show that they can grab a woman's attention also wearing fur sometimes made you look like a pimp which wasn't a good thing if you did but i wanted to flip roles as a lot of females now in the hip hop subculture do wear fur at it shows class and wealth rather than pimp and attention seeker i also picked a leather skirt as leather is current in the hip hop subculture .i picked the gucci top because most hip hop people like to wear branded stuff that has a name on it and if you couldn't afford the real version people would buy a knock off or inspired cheap this outfit is an outfit you can wear out in the evening with a bunch of friends to go to a fancy cocktail bar.

The overall store experience was really plain and just a bunch of clothes hanged on a rail the store assistants were helpful and nice but i felt the store could be a bit more brighter with a lick of paint. also arranging clothes is important no buyer wants to buy something just off a rail that was pushed to the wall maybe the owners could get a some photography photos that might make the place look nice and bright and well thought of.

Shop the Look Polo Ralph Lauren - Lo Life Day look

If you don't know anything about the lo lifes i can give you a quick insight i really enjoyed making this look because i watched a hip hop documentary called the lo lifes and it was more of a movement than a group of people that took part and literally dressed head to toe in Ralph Lauren so i decided that i was going to make an outfit that was head to calf's because the nike trainers dont count as ralph lauren in this lol i picked out iconic Ralph Lauren symbols because it during the movement everyone tried to show the were a polo freak so i decided to use badges and teddy bears and horses because a lot of lo lifes decided to wear things like that this look can be worn with a nice pair of nike air maxs to give the look a versatile look anything bright or dark can work with the outfit i also added leather jeans as leather is a current trend in hip hop today this look is yet another day look which is casual this is the store of look that you can wear to a small social gathering .

since this shop was online the overall experience using the website was alright i didn't face any difficulties finding the right looks but the have a create your own polo and it doesn't give you much colour choice when making an outfit this is important because lo lifes during the hip hop era liked to show that they were wearing Ralph Lauren so a colour that stood out on a horse was vital so that everyone can see your part of the crew and movement.

Shop the Look Run DMC inspiration

This outfit is inspired by Run DMC who were a very big band and contributed to the swag of his from Adidas to curb chains and wearing all black to keep the hip hop look and feel of what they were wearing so i decided to create my own feel by picking out black outfits from the store i chose the huge varsity jacket as it demonstrates a bold statement it reminds me of hip hop clothing because people wore baggy clothes and people wore clothes that made them look protective with a hood swag this is an outfit that most hip hop people would wear on a casual day out in the streets to meet friends.

The overall store experience was quite chilled i was quite scared when i walked in but i faced my fears and asked if i could get some cheeky snaps and they were nice and said yeah but when i asked the sales assistant more about the brand it being a bit hip hop she almost snapped and said dope chef is trying to move away from being a hip hop brand and into their own brand and their own identity maybe their creating their own subculture or hip hop is too mainstream for them but it was quite dark inside like gilly hicks or hollister with blue LED lighting and hip hop music playing in the back ground they sound like hypocrites but i do like the store and the people were nice.